Since the inception of Rotella's Italian Bakery in the U.S,A., taste and texture have been our most coveted secret.

High quality products begin with the finest ingredients integrated carefully with old world skills passed on from generation to generation. Domenico Rotella, my great-great grandfather, became a master baker in his native town of Calabria, Italy. He passed his knowledge of the art of baking to his son (my great grandfather), Alessandro Rotella, who immigrated to this country and, in 1921, officially began Rotella's Italian Bakery, Inc. here in Omaha, Nebraska.

True to our roots, both the wonderful taste and texture are craftily blended with new modern efficiencies resulting in a unique consistent flavor, and an appearance that genuinely sets our products apart from the competition.

The standards we have set for ourselves is exactly the same as that of our forefathers. These careful measures still apply today, as we produce everything from a small dinner roll to a more complex specialty item. Pull apart a warm Rotella's split hardroll and enjoy the rich aroma. The only thing better is to actually relieve your senses by tasting this delicious mouth-watering roll and indulge yourself in its full flavor. We take great pride in providing the very best for our customers and to serving your needs. As my grandfather Louis Rotella Sr. would say, "We wish you the very best...from the Rotella family."