Our Story

Discover Our Story

Since our earliest days in Calabria, Italy—when the Rotella family made rustic loaves of breads for the villagers—we have understood that baking high quality products begins with the finest of ingredients, integrated carefully with old world skills passed on from generation to generation.

View Our Timeline

Our Craft

Our Craft Bread

Five generations later, Rotella’s Italian Bakery, Inc. is among the industry’s most respected, high-volume specialty bakeries, blending state-of-the-art production with old-world technique. Whereas our forefathers baked several types of breads, we now produce as many as 400 varieties—including for national and wholesale distribution, as well as household-name brands you have long trusted.

Our commitment to the customer will never waver: We work with only the highest-quality, most wholesome foodservice ingredients. And though we now produce in high volumes, we bake each product as though we were serving it at our own family table. But you don’t have to take our word for it. You can taste our word. Whether you enjoy our Italian bread, mild sourdough or honey flavored wheat bread, there’s a century of pride into every slice.

The Rotella Family

Rotella Family

Rotella’s Italian Bakery has grown well beyond our forefather’s dream from his 1850 operation—a small brick oven in Italy. What’s more astonishing than our growth, however, is how much has remained the same. Industrial mixers have replaced the kneading we once muscled through. And wood-fired ovens are a thing of the past. But we continue to place our family’s values at the center of every decision.

The founder’s son, Louis Sr., guided the company through decades of expansion. Often using the salutation, “We wish you the very best, from the Rotella family,” he lived out that catchphrase, always putting customers’ best interests first. He passed down his steadfast commitment to quality and service to his son, Louis Jr., Rotella’s current CEO and President. Louis Jr. devoted his career to product innovation and business development, propelling the bakery from a local legend to a national leader.

The same pioneering spirit continues to this day. Other family executives include Louis Jr.’s brother-in-law, Dean Jacobsen, and cousin, James Rotella. Each has two children in the business: Louis Rotella III, John Rotella, Dean Jacobsen Jr., Helena (Jacobsen) Anderson and Rocky and Gina Rotella. The influence of family guarantees a robust sense of purpose. And as we fulfill our vision for growth, we continue to put customers’ needs first. As Louis Sr. has said for years, we will always … wish you the very best.

—From the Rotella Family

Our Mission


The mission of Rotella’s Italian Bakery, Inc. is to masterfully blend old world skill and experience with modern efficiencies to provide the very best in high quality breads and rolls. This, coupled with our dedication to strive for extraordinary service, is what really completes our mission.


Lou Rotella Jr.
President / CEO

The Art of Baking

The Art Of Baking A Family Tradition


Retail Offerings

Rotella’s Bakery is thrilled to announce its expansion into the retail sector. We invite you to enjoy our products, soon available at locations across the Midwest—from the corner store to the super store. Discover why we are consistently rated as Omaha’s Favorite Brand. One bite is all it takes.

Rotella's product on retail shelves
Vienna SlicedCookout- French ViennaPane Di CasaTwist SlicedSteakhouse TwistItalian SandwichHoney Wheat SandwichHoagiesSplit Top HoagiesWheat HogiesItialian Hard RollsHeavy Hearth RollsHot Dog BunsYello Hamburger BunsBrat BunHamburger Buns100% Whole Wheat 9 Grain100% Whole Wheat w/oat100% Whole WheatWhole Wheat Multi-Grain


A Family Tradition Since 1921

The Rotella family is dedicated to using the highest quality ingredients…

and we’ve never lost focus!

Food Service

Food Service & Specialty Options

A Full Service Specialty Bakery

At, Rotella’s Italian Bakery, Inc., we take pride in the ability to produce specialty items.  It is certainly a distinct privilege and honor to have the opportunity to work with some of the nation’s finest personnel in the restaurant and food industry.

Discover More Options

Rotella’s Yellow French Toast Loaf (#00132) is a classic for making French toast, but check out these other loaves to find the perfect match for your maple syrup and butter:

  • 00107 – Thick crust and light crumb French Bread Sliced
  • 00129 – Light and Sweet Open Top Honey Potato
  • 00252 – Sweet and Wholesome 9 Grain Open Top
  • 00210 – Golden Brown crust and mild sourdough flavor Sour Vienna

Rotella’s Italian Bread Sticks (#00537) are a natural fit for any great meal, check out these other offerings to find the perfect fit for what you’re serving up:

  • 00779 – Earthy and Sweet Wheatberry Split Top Dinner Roll
  • 00117 – Light and Yeasty Steakhouse Twist
  • 00161 – Light Sour Flavor and thick crust Sour Dough Baguette
  • 00805 – Aromatic Rosemary & Rustic Appearance Rosemary Focaccia Ciabatta Loaf

The Pumpernickel Dinner Roll (#00483) has big flavor for a small dinner roll, but these other breads and rolls are also a delicious centerpiece for your bread & butter plate:

  • 00773 – Soft and sweet Sweet Banquet Roll
  • 00690 – Yeast and delicious Dinner Mini Pane
  • 00852 – Crispy and rustic Ciabatta Bites
  • 00456 – Sweet basil and rosemary Focaccia Split Top Rolls

With a crispy crust and light, airy crumb the Italian Banquet Roll (#00771) is a perfect fit for any bread basket. But don’t forget to try these other great offerings:

  • 00387 – Tight crumb and thick crust Heavy Hearth Roll
  • 00777 – Sweet onion and aromatic dill Dill Rye Onion Banquet Roll
  • 00704 – Sweet pumpernickel rye, hearty wheat & classic Italian Assorted Dinner Rolls
  • 00387 – Crispy crust and light crumb Italian Hard Rolls

The lightly sweet Honey Wheat Sandwich (#00183) is ideal for making world class toast, but with so many unique and delicious options at Rotella’s, don’t limit yourself to only one:

  • 00598 – Sweet Pumpernickel Rye & Mild Sourdough Marble Rye
  • 00209 – Thick crust and prominent sour flavor Sour Dough Reuben
  • 00254 – Robust flavor & rich whole grain ingredients Multi-Grain Reuben w. Oat topping
  • 00106 – Light crumb and yeasty flavor

Shop Online

Shop Online

No internet orders or phone orders will be shipped out via UPS until further notice.

If you are calling on behalf of a restaurant and/or business, please contact your local distributor to check on availability of Rotella breads.

Thank you for your understanding at this time.



As a family owned and operated business, customer feedback is really important to us. Here are additional ways to get in touch:

  • Rotella’s Italian Bakery, Inc.
    6949 South 108th Street
    La Vista, NE 68128
  • 402-592-6600
    fax 402-592-2989
  • General Inquiry Email

La Vista Retail Store Hours
Mon. – Fri. 9:00am to 5:00pm
Sat. 9:00am to 3:00pm
Sun. Closed


Customer Service and Other Inquiries
Mon. – Fri. 7:30am to 4:30pm
Sat. 7:00am to 1:00pm
Sun. Closed

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