Our sense of purpose as a business stems from our sense of purpose as a family. Carrying the Rotella tradition forward, several family members serve as executives, including Louis Jr.’s brother-in-law, Dean Jacobsen, and cousin, James Rotella. Each has two children in the business: Louis Rotella III, John Rotella, Dean Jacobsen Jr., Helena (Jacobsen) Anderson and Rocky and Gina Rotella. Built on five generations of tradition, the next five generations promise to bring as much innovation, excellence and joyful commitment to serving our customers.